About Me

My name is Grafton Robinson. I’m currently advising early-stage startups, helping them to acquire their first customers, master their first marketing channels, develop conversion-focused, commercially viable content, and scale their marketing operations.

I’m an acquisition-focused GTM + growth operator with over 15 years of experience in performance acquisition and commercially-focused content direction. I’ve been the first marketing hire at a unicorn (Kin Insurance) and the first performance hire at two others (Otta, Zego).

I’ve also led full-funnel growth at Kide Science, was the first product manager at Insureon, and led marketing operations at all of the above stops. I’ve led expansions into new countries, new markets, new channels, and launched new products.

In my spare time, I like to run long, climb high, and parent my toddler. 

You can find my long-form writing here, and my less serious musings on LinkedIn. 

If you’re interested in working with me, you can learn more on my Work With Me page.